Buch: Value Proposition Design – Osterwalder
Value Proposition Design
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The Value Proposition Canvas explained.
Customer Profile: visualize, test & track your understading of your customers
- jobs to be done
- customer Pains
- customer Gains
Value Map: design, test and iterate your value proposition to figure out, what resonates with your customers
- products & services of your value proposition
- gain creators
- pain releavers
The Value Map highlights the proposition you focus on.
Create fit between Value Map and Customer Profile!
Beispiel: Value Proposition Tesla vs. better place