Value Proposition Design

Buch: Value Proposition Design – Osterwalder

Value Proposition Design

Ludwig Brackmann & Buch Value Proposition Design
Bild: Ludwig Brackmann & Buch Value Proposition Design, Alexander Osterwalder.

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The Value Proposition Canvas explained.

Customer Profile: visualize, test & track your understading of your customers

  • jobs to be done
  • customer Pains
  • customer Gains

Value Map: design, test and iterate your value proposition to figure out, what resonates with your customers

  • products & services of your value proposition
  • gain creators
  • pain releavers

The Value Map highlights the proposition you focus on.

Create fit between Value Map and Customer Profile!

Beispiel: Value Proposition Tesla vs. better place