Value Proposition Design
Buch: Value Proposition Design – Osterwalder
Value Proposition Design

Jetzt bei Amazon: Buch: Value Proposition Design.
The Value Proposition Canvas explained.
Customer Profile: visualize, test & track your understading of your customers
- jobs to be done
- customer Pains
- customer Gains
Value Map: design, test and iterate your value proposition to figure out, what resonates with your customers
- products & services of your value proposition
- gain creators
- pain releavers
The Value Map highlights the proposition you focus on.
Create fit between Value Map and Customer Profile!
Beispiel: Value Proposition Tesla vs. better place